Jan Yozhino san

LA looks the same…

Posted on January 8, 2012 by jan Yozhino

Los Angeles, my home base for over 15 years, is the same. Nowadays I´m working more in Europe, Asia and my favorite city San Francisco, but during the 80´s and early 90´s LA was my home. We lived in the beautiful Pacific Palisades high up on Lachman Lane. Every morning we had breakfast on the front porch overlooking the Pacific Ocean. During the winter months we could see all the way to Catalina Island. Those were the days. Well, now I´m back for business. We´re planing for a new entertainment documentary. Will tell you more about it later. Here are some pictures in a drive-by-shooting style. The early morning shots are from our trip down from San Francisco on Interstate 5. The others are from Los Angeles. Would I move back? Nope, my favorite place is up north. LA for work and San Francisco to live.

Sunset over Santa Monica

Our hide-a-way when in LA

Dustin Hoffman – looks promising

Only in Beverly Hills

Will Rogers Memorial Park and Horse Stable

My favorite model

Golden State Freeway Interstate 5

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Posted in Uncategorized | Tagged Beverly Hills, documentary, Dustin Hoffman, Golden State Freeway, Interstate 5, Los Angeles, myhorsestyle.com, Pacific Ocean, Pacific Palisades, parking meter, Rodeo Drive, San Francisco, Santa Monica, sunset, Sunset Blvd, Will Rogers Memorial Park | Leave a comment

Family business at the ranch

Posted on December 26, 2011 by jan Yozhino

Now I´m back in San Francisco. Warm, sunny, Christmas fun and business as usual. One of my assignment this time is for Sara, my daughter. She started up her own business and it´s all about horses. The idea is simple – she is offering the US cowboys style! To be more specific it is all about Swedish design. So if you like to have horse lovers turning their heads when you ride in to the sunset go and shop at myhorsestyle.com.

We are shooting stills and filming videos for Sara this week. Here are a couple of pictures of Sara´s own horse Versace. I tell you he is a beauty and a real character.

After New Year we will be in Los Angeles working on a new TV project. More about that production at a later date.

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Posted in Uncategorized | Tagged California, cowboys, design Swedish design, European design, horses, myhorsestyle.com, ranch, stable, Versace, Walnut Creek | Leave a comment

EOS C300 – my new camera

Posted on November 23, 2011 by jan Yozhino

Not long ago your camera stayed with you for years. Today new innovations, new cameras, new lenses, new everything are released by the month. Frustration by the least…

The latest one is more than just a camera, the C300 (EF) and C300 PL cameras mark the beginning of a whole new system for the motion picture industry. Form factor, ergonomics, image processing and lenses – re-imagined to tailor the experience of shooting to the needs of professional cinematography crews.

This Canon C300 will be my new camera beginning of next year.

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Posted in Uncategorized | Tagged Canon C300, EOS C300 PL | Leave a comment

Friendly Sails

Posted on November 23, 2011 by jan Yozhino

friendlyfritze have produced some great music in the past and this new song is no exception. Sebastian, who is now back in Los Angels, got hooked on sailing last summer and dedicate this song to his new friend, FRIDA, the Folkboat from the 60´s.

Friendly Sails from friendlyfritze on Vimeo.

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Posted in Uncategorized | Tagged Folkbåt, Folkboat, Friendly Sail, music by friendlyfritze.com, sailing, West coast of Sweden | Leave a comment

7th billion baby – his name is Karl

Posted on October 30, 2011 by jan Yozhino

Sometime on October 31 we will be 7 billions of us on this planet. One city has the idea that the 7th billion baby will be born in Gothenburg and his name is Karl (´Kal´). Take a look at his video. This is Karl´s message to the World.

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Posted in Uncategorized | Tagged 7 billion people, 7 billion population, 7 miljarder, 7th billion baby, Göteborg, Gothenburg, Karl, October 31, Sweden, UN, United Nation | Leave a comment

Gold award in Cannes for the movie go:Meet The World In Gothenburg

Posted on October 15, 2011 by jan Yozhino

Hi everyone,

So again I take my hat of with even a greater smile this time. We received the highest award in Cannes, the gold dolphin for the marketing film “go:Meet The World In Gothenburg. I tell you nothing beats “real people”.

/Janolof

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Posted in Uncategorized | Tagged Big5, Cannes, go:Meet The World In Gothenburg, Gold award, Gothenburg, Janolof Fritze, Meet The World In Gothenburg, music by friendlyfritze.com, Sweden, The Cannes | Leave a comment

Award in Cannes – go:Meet The World In Gothenburg

Posted on October 11, 2011 by jan Yozhino

Hi there,

Three more awards and voted one of six best tourist film World Wide 2011

The award circuit keeps on going around the globe. The new awards received for the marketing film go:Meet The World In Gohenburg are from Cannes, France, Porto/Barcelos, Portugal and Prague/Carlsbad, Check Republic.

With all the awards received so far the film have accumulated a number of points that will put it on the CIFFT – International Committee of Tourism Film Festivals (Vienna) list of beeing one of six best tourist films in the world 2011.

What can I say – my hat of and a big smile.

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Posted in Uncategorized | Tagged Big5, Cannes, go:Meet The World In Gothenburg, Meet The World In Gothenburg, music by friendlyfritze.com, The Cannes Corporate Media & TV Awards 2011 | Leave a comment

Back from the future

Posted on October 2, 2011 by jan Yozhino

Photos: Zu Zhongren (one photo by me – the umbrellas at night).

I´m just back from one very interesting assignments. I´ve been to Shanghai, invited by the city officials to portray the city during eight days. Together with six other photographers from all over the world we captured the city. Each photographer with there own style and artistic eye. My colleague and new friends are Elisabeth Montagnier, Marseille, Enver Hirsch, Hamburg, Claudio Bonoldi, Milano, Feco Imperio Hamburger, Sao Paulo, Michael Rauner, San Francisco, Nii Takao, Nagasaki, (can´t find his URL) Janolof Fritze, Gothenburg (that´s me). “The Seven Photographers”

The campaign “Shanghai through the eyes of world photographers” will be showcased throughout the world. There will be photo books and oversea exhibitions.

Andy Worhol once said that we all will have 15 minutes of fame in our life. Well I got more than that. One day we were asked to meet the press. More than 30 photographers and news team from TV showed up on the boardwalk.

You who knows me know that my trademark is interaction with people and therefore I like to see myself as a street photographer. Catching the brief moment of real people in their daily life. The reward is immense!

Our new Chinese friends are:

Chen Qiwei, Deputy Director, Spoeksperson of Shanghai Municipal People´s Government, Information Office of Shanghai Municipality

Sun Weimin, Associated Counselor, Foreign Affairs Office, Shanghai Municipal People´s Government

Pengfei Li (Penfield Li), Ph.D in Communication, Deputy Director
Information Office of Shanghai Municipality

Stephanie Tang, Senior Journalist, Director of Project Division, Information Office of Shanghai Municipality

Lesley (secretary to Pengfei Li)

Jiayi Zhu (Leslie), Secretary, Information Office of Shanghai Municipality

Special thanks to Edward Yu and Hao XiaoHu, Director of Shanghai Photographers Association, for helping me to get backstage of the Peking Opera (jingju) in Shanghai

GUIDES (all are photographers from Shanghai Photographers Association) – Zu Zhongren（Coordinator), Zhou Zhijun, Wu Weineng, Ni Weimin, Hao Xiaohu, Shen Hong, Yu Min, Jiang Xiaoduo, Photography/Liaison Zhu Yuanyuan

INTERPRETERS – Zhuang Yadong for Germany, Chen Siqi for Italy, Yang Lu for USA, Zhu Ye for Sweden, Li Qi for Brazil, Gu Weixiao/Hao Jinghua for Japan, Zhang Yiren for France also Liu Nayan and Lu Yan

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Posted in Uncategorized | Tagged Big5, China, Claudio Bonoldi, Elisabeth Montagnier, Enver Hirsch, Feco Imperio Hamburger, Janolof Fritze, Shanghai, Shanghai Through The Eyes of World Photographers | 2 Comments

Before December hail comes September sail

Posted on September 4, 2011 by jan Yozhino

This will be the last summer race with “Frida”, the 1966 Folkboat. Sebastian will lift her out of the salty sea. “Frida” will hibernate through the long Swedish winter. I will on the other hand gear-up for all the waiting film assignments. The first major one will be when I´m venturing on a very special journey to Shanghai where my assignment is of highest artistic level. I will tell you more about it when I´m back.

Photo: friendlyfritze.com

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Way Out With Prince

Posted on August 13, 2011 by jan Yozhino

My meeting with Prince was short but memorable. It was back in Los Angeles 1991 and Roxette took the Californians by storm. We did a story on Per Gessle cruising down Sunset Boulevard in my Ford Thunderbird 1959. After rapping up the photo session in front of Tower Records we went for a drink at the Rainbow Bar and Grill. Normally they give you a valid parking ticket and drive off with your car to a parking lot. But my beautiful 59 squarebird staid in front of the club (together with a Lamborghini and a few Ferrari’s) . Leaving the club and waiting for the keys to my T-bird Prince and his entourage showed up. Prince looked at my lipstick red squarebird and then looked at me and said, “really nice whip (car)”.