Summer is round the corner and we´re geared up. Here are some of the ongoing productions right now.
The pictures you see here are actually video frames from moving images.
AMSTERDAM TOURISM & CONVENTION BOARD
STOCKHOLM VISITORS BOARD AND VISIT SWEDEN
KARLSBORG FORTIFICATION ADVENTURE – 3D MOVIE
THE SWEDISH POST – 10K RACE (Posten Fritid)
LANDSKRONA CITY OF LIGHT PROJECT
I´ve been producing marketing films for Amsterdam for more then four years now and the city never stop surprising me. Amsterdam is truly a never ending story and I love it!
This time we´ve been catching up on new museums, one being the stunning new EYE (EYE Amsterdam is the film institute of the Netherlands that is exclusively dedicated to film and the moving image).
We also produced a number of marketing films for Amsterdam Metropolitan Area. Another great area (kind of hidden) is the forest around Epe, East Holland.
Wilde horses
We change the production vehicle from the Volvo Traveler (used in the Swedish snow mountains) to a more speedy one, the Volvo S60 R (redesign). What a performance!
LOCATION – Helagsfjället snow mountain summit, 1800 meter over the ocean. Kent, at the Posten Fritid and also part of the mountain rescue team, took us on a wild ride on his snowmobile. But blistering cold, snow and high wind surprised us when we tried to reach the top of this most southern glacier in Sweden. We made it to the base camp where we did produce some spectacular footage that will eventually be part of a film for Posten Fritid (Swedish Post Office) and their most extreme outposts.
The base camp.
After three days on the snow mountain our next stop will be at the Stiftelsen Posten Fritid Hotel & Resort Gyllene Hornet in Tällberg, Dalarna County.
Our transport vehicle, a Volvo XC90 Traveler took us off the mountain safe and with ease.
The spring production is on – from the Swedish highlands to The Netherlands under the sea.
The production vehicle is a Volvo XC Traveler
In the beginning of April we will take off on an adventures journey. The first production will be for the Swedish Post Office (´Posten Fritid´) which will take us north, deep into the Swedish interior and the ski resorts Ljungdalen, Sälen and Tällberg. Then we will come back to Stockholm, repack and take off to The Netherlands for an Amsterdam Travel & Convention Bureau production. We will be filming in Amsterdam and North Holland. With the two productions back-to-back we will cover over 5000 km, climbing up to 1000 meter over the Baltic Sea off the Sweden east coast and then ending up, or should I say, ending down in The Netherlands 4 meters under the Atlantic Ocean.
I will keep you posted…
The interior of Sweden
Amsterdam and North Holland production
Göran Assner, a friend and a great photographer, always says; “the spring/summer arrives when the leaves on the trees arrives”. In the Nordic hemisphere this happens around May 15, according to Göran. But well before that Frida, our old sailboat, have to be in the water. This is a must for a wooden beauty. Otherwise you will have a boat sitting on the bottom of the sea.
I can´t wait. Welcome spring!
Los Angeles, my home base for over 15 years, is the same. Nowadays I´m working more in Europe, Asia and my favorite city San Francisco, but during the 80´s and early 90´s LA was my home. We lived in the beautiful Pacific Palisades high up on Lachman Lane. Every morning we had breakfast on the front porch overlooking the Pacific Ocean. During the winter months we could see all the way to Catalina Island. Those were the days. Well, now I´m back for business. We´re planing for a new entertainment documentary. Will tell you more about it later. Here are some pictures in a drive-by-shooting style. The early morning shots are from our trip down from San Francisco on Interstate 5. The others are from Los Angeles. Would I move back? Nope, my favorite place is up north. LA for work and San Francisco to live.
Sunset over Santa Monica
Our hide-a-way when in LA
Dustin Hoffman – looks promising
Only in Beverly Hills
Will Rogers Memorial Park and Horse Stable
My favorite model
Golden State Freeway Interstate 5
Now I´m back in San Francisco. Warm, sunny, Christmas fun and business as usual. One of my assignment this time is for Sara, my daughter. She started up her own business and it´s all about horses. The idea is simple – she is offering the US cowboys style! To be more specific it is all about Swedish design. So if you like to have horse lovers turning their heads when you ride in to the sunset go and shop at myhorsestyle.com.
We are shooting stills and filming videos for Sara this week. Here are a couple of pictures of Sara´s own horse Versace. I tell you he is a beauty and a real character.
After New Year we will be in Los Angeles working on a new TV project. More about that production at a later date.
Not long ago your camera stayed with you for years. Today new innovations, new cameras, new lenses, new everything are released by the month. Frustration by the least…
The latest one is more than just a camera, the C300 (EF) and C300 PL cameras mark the beginning of a whole new system for the motion picture industry. Form factor, ergonomics, image processing and lenses – re-imagined to tailor the experience of shooting to the needs of professional cinematography crews.
This Canon C300 will be my new camera beginning of next year.
friendlyfritze have produced some great music in the past and this new song is no exception. Sebastian, who is now back in Los Angels, got hooked on sailing last summer and dedicate this song to his new friend, FRIDA, the Folkboat from the 60´s.
Friendly Sails from friendlyfritze on Vimeo.
Sometime on October 31 we will be 7 billions of us on this planet. One city has the idea that the 7th billion baby will be born in Gothenburg and his name is Karl (´Kal´). Take a look at his video. This is Karl´s message to the World.
